The SAG-AFTRA union's board has taken a unanimous decision to initiate an interactive media (video game) strike authorization vote among its members in preparation for resumed negotiations. The union and the video game companies under the Interactive Media Agreement extended their previous agreement nearly a year ago and are set to recommence negotiations on September 26 with the aim of reaching a new contract.
While key issues such as wages and safeguards against the unregulated use of artificial intelligence (AI) are on the negotiating table, it's important to note that the video game agreement stands separate from the TV, theatrical, and streaming contract that remains unresolved and prompted the actors' strike 50 days ago.
SAG-AFTRA President Fran Drescher voiced her concerns, saying, "Here we go again! Now our Interactive (Video Game) Agreement is at a stalemate too. Once again, we are facing employer greed and disrespect. Once again, artificial intelligence is putting our members at risk of reducing their work opportunities. And once again, SAG-AFTRA is standing up against tyranny on behalf of its members."
Work under the video game agreement frequently involves extensive performance capture. The union is advocating for AI protections to ensure informed consent and fair compensation for the creation and use of digital replicas, as well as for training AI systems using members' performances.
Duncan Crabtree-Ireland, SAG-AFTRA's National Executive Director and Chief Negotiator, emphasized the importance of these protections, stating, "The voice and performance capture artists who bring video game characters to life deserve a contract that reflects the value they bring to the multibillion-dollar gaming industry. Voice and performance capture AI are already among the most advanced uses of AI: the threat is here and it is real. Without contractual protections, the employers are asking performers to unknowingly participate in the extinction of their artistry and livelihoods."
In addition to AI safeguards, the union is pushing for wage increases in line with those provided to performers under film and television contracts: 11% retroactive to the expiration date and 4% increases in the second and third years of the agreement, essential to keep members' wages in step with inflation.
Other demands include granting on-camera performers the same five-minute-per-hour rest period afforded to off-camera performers, having a set medic present during stunts or hazardous work, akin to protocols on film or television sets. The union also seeks prohibitions against stunts in self-taped auditions and vocal stress protections.
The signatory video game companies, which include industry giants like Activision Productions, Disney Character Voices, Electronic Arts Productions, and more, will be crucial partners in these negotiations.
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